Internet Data Mining - How Does it Help Businesses?

Internet has become an indispensable medium for people to conduct different types of businesses and transactions too. This has given rise to the employment of different internet data mining tools and strategies so that they could better their main purpose of existence on the internet platform and also increase their customer base manifold.

Internet data-mining encompasses various processes of collecting and summarizing different data from various websites or webpage contents or make use of different login procedures so that they could identify various patterns. With the help of internet data-mining it becomes extremely easy to spot a potential competitor, pep up the customer support service on the website and make it more customers oriented.

There are different types of internet data_mining techniques which include content, usage and structure mining. Content mining focuses more on the subject matter that is present on a website which includes the video, audio, images and text. Usage mining focuses on a process where the servers report the aspects accessed by users through the server access logs. This data helps in creating an effective and an efficient website structure. Structure mining focuses on the nature of connection of the websites. This is effective in finding out the similarities between various websites.

Also known as web data_mining, with the aid of the tools and the techniques, one can predict the potential growth in a selective market regarding a specific product. Data gathering has never been so easy and one could make use of a variety of tools to gather data and that too in simpler methods. With the help of the data mining tools, screen scraping, web harvesting and web crawling have become very easy and requisite data can be put readily into a usable style and format. Gathering data from anywhere in the web has become as simple as saying 1-2-3. Internet data-mining tools therefore are effective predictors of the future trends that the business might take.


Article Source: http://EzineArticles.com/3860679

Various Methods of Data Collection

Professionals in all the business industries widely use research, whether it is education, medical, or manufacturing, etc. In order to perform a thorough research, you need to follow few suitable steps regarding data collection. Data collection services play an important role in performing research. Here data is gathered with appropriate medium.

Types of Data

Research could be divided in two basic techniques of collecting data, namely: Qualitative collection of data and quantitative collection. Qualitative data is descriptive in nature and it does not include statistics or numbers. Quantitative data is numerical and includes a lot of figures and numbers. They are classified depending on the methods of its collection and its characteristics.

Data collected primarily by the researcher without depending on pre-researched data is called primary data. Interviews as well as questionnaires are generally found primary data/information collection techniques. Data collected from other means, other than by the researcher is secondary data. Company surveys and government census are examples of secondary collection of information.

Let us understand in detail the methods of qualitative data collection techniques in research.

Internet Data: Here there is a huge collection of data where one gets a huge amount of information for research. Researchers remember that they depend on reliable sources on the web for precise information.

Books and Guides: This traditional technique is authentically used in today's research.

Observational data: Data is gathered using observational skills. Here the data is collected by visiting the place and noting down details of all that the researcher observes which is needed for essential for his research.

Personal Interviews: Increases authenticity of data as it helps to collect first hand information. It does not serve fruitful when a big number of people are to be interviewed.

Questionnaires: Serves best when questioning a particular class. A questionnaire is prepared by the researcher as per the need of data-collection and forwarded to responders.

Group Discussions: A technique of collecting data where the researcher notes down details of what people in a group has to think. He comes to a conclusion depending on the group discussion that involves debate on topics of research.

Use of experiments: To obtain the complete understanding researchers conduct real experiments in the field used mainly in manufacturing and science. It is used to obtain an in-depth understanding of the researching subject.

Data collection services use many techniques including the above mentioned for collection. These techniques are helpful to the researcher in drawing conceptual and statistical conclusions. In order to obtain precise data researchers combine two or more of the data collection techniques.

Source:http://ezinearticles.com/?Various-Methods-of-Data-Collection&id=5906957